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Technology Stocks : Apple Inc.
AAPL 261.05+0.3%Jan 13 3:59 PM EST
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To: Cogito who wrote (43559)3/10/2005 1:48:16 AM
From: Don Green  Read Replies (1) of 213182
 
Allen Both Apple and Sony already have very widespread brand recognition. However, I believe Apple is generally accepted as having one of the most recognized brands in the world.

Apple has already generated massive awareness of the iPod. You see its name in comic strips, and you hear jokes about it on late-night television. It's the preferred premium for all kinds of promotions (Citibank is giving them away currently). What remains to be seen is whether Sony can generate the kind of brand awareness that Apple already has.

This is not a competition in which the players are starting off even.

Do you really think Apple has greater brand awareness than Sony?
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