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Technology Stocks : Apple Inc.
AAPL 261.05+0.3%3:59 PM EST
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To: Don Green who wrote (43560)3/10/2005 1:51:41 AM
From: Cogito  Read Replies (1) of 213182
 
>>Do you really think Apple has greater brand awareness than Sony?<<

Don -

I just finished making some edits to my post, while you were posting this, apparently.

Yes, for this kind of product, Apple has FAR greater brand awareness than Sony. And maybe overall. I don't know. But I do know that among marketing people, Apple's brand is considered a gold standard.

- Allen
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