PEP -- Time to buy? Message Board

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Non-Tech : PEP -- Time to buy?

PEP 143.58

-1.7%

Nov 3 3:59 PM EST

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To: douglas hurd who wrote (248)	9/4/1997 12:58:00 PM
From: Kelly Sheppard	of 392

Douglas, I received the Mountain Dew CAN sample today in the mail. I appreciate very much you sending it to me. Thanks! As for the graphics, it is definitely different! To me, it looks like they were going for an American 1960's look. I've already shown it to a couple of marketing folks, and they were impressed. The response I was given is that maybe because Dew isn't such a big seller over there, there's opportunity to try some radical things. However, in North America, Dew is probably our fastest growing product and accounts for a significant amount of CSDs (carbonated soft drinks) sold in North America. Cheers, Kelly.

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