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To: Bart who wrote (21929)9/4/1997 1:43:00 PM
From: BillyG   of 50808
 
Major distributor signed up to sell CREAF products..........

Includes Latin America.

SED International, Inc. signs contract to
distribute Creative Labs products in United
States and Latin America

September 4, 1997

ATLANTA--(BUSINESS WIRE) via Individual Inc. -- SED International, Inc. has signed
a contract with Creative Labs to distribute its product line, thus combining its extensive
distribution capabilities with a world-class multimedia line.

"SED International is pleased to include the Creative Labs line within its vast diversity
of products. Creative Labs has built a fine reputation as an industry leader and we are
excited to continue offering products of this caliber to our customers," said Gerald
Diamond, Chairman of the Board and CEO of SED International, Inc.

"Creative Labs has set the industry standard with its Sound Blaster technology -- and
offers a variety of state-of-the-art multimedia solutions, " said Mark Strumwasser,
director of Distribution Sales of Creative Labs, Inc. "The utilization of SED
International's rapidly expanding resources and superb customer service is an ideal
opportunity to spread our presence in the distribution channel."

Creative Technology Ltd. is the world's leading provider of advanced multimedia
solutions for personal computers, including sound, graphics, communications, and
video conferencing products. The company's Sound Blaster technology has been
accepted as the worldwide standard sound platform for PCs, and the company's global
distribution network is among the most extensive in the multimedia industry. Creative
continues to focus on enhancing the overall user experience by providing powerful,
enabling, high-value technology for the mass market.

SED International, Inc. is an Atlanta-based distributor of computers and cellular
communications technology with sales offices across the United States, including a
Latin American export facility in Miami.
SED International delivers its personalized
service through extensive credit options, regional sales teams, technical support, and
custom configurations to VARs and resellers throughout the world. Our diverse product
line offers a multitude of low cost solutions from the leading vendors in the industry and
nationwide warehouse locations enable two to three day ground delivery anywhere in
the continental United States. For more information, visit us on our website at
www.sedonline.com. SED International, Inc. is the operating subsidiary of Southern
Electronics Corporation, which is traded on the NASDAQ national market under the
symbol SECX.

CONTACT: SED International, Inc. | Mark Diamond, 770/491-8962

[Copyright 1997, Business Wire]
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