If you don't believe MKTE is in a big arena or could not become a big fish think again. See:
yahoo.businessweek.com
"Search, the Next Generation
A rash of specialized search engines may actually boost Google and Yahoo in the short term. But in the long run, it's another story
TRICKLE TO FLOOD. They aren't the only ones coming to that conclusion. Increasing numbers of Web surfers are going to alternative search engines, which specialize in finding certain kinds of information or offering additional capabilities to well-known search sites.
Though exact data is hard to come by, entrepreneurs say venture capitalists are sinking new money into search startups. Tech pundits believe that if one area has lots of room to grow, it's search, given that advertising sales in the field alone are expected to increase more than 40% this year. "I do believe there's every opportunity for another company to become another Google," says Ken Cassar, an analyst with researcher Nielsen/Net Ratings in New York.
And whatever the giants don't have, they could acquire. "Acquisitions are always part of our strategy going forward," says Tim Cadogan, vice-president for search at Yahoo, which has acquired online advertising powerhouse Overture and search engine Inktomi over the last three years.
IPOs? Lucrative M&A activity? It's an ideal recipe for startups." END |
