Nokia launches mobile music solution for operators worldwide
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Nokia, together with Loudeye Corp. (Nasdaq: LOUD), today unveiled a mobile music platform for operators. The white label platform enables operators to launch a comprehensive branded mobile music service for their customers with a minimum amount of effort and resources. Particularly suitable as part of an operator’s 3G services, mobile music downloading and streaming offer excellent opportunities for operators to differentiate themselves and increase their average revenue per user (ARPU).
The mobile music platform is designed to allow users to browse, search, listen, and download either to the device or the user’s PC, full length songs and RingTunes (MasterTones) using an operator branded music application on their mobile device. Customers can also use their personal computer and an operator customized PC client to access the music shop via the Internet. Additionally, users can synchronize their music collection with their mobile device. The PC client will be based on the Windows Media Player, which has built-in support for mobile music formats, including WMA, and will also support the AAC family of codecs for mobile use.
“Digital music and mobility go hand in hand and operators now have a quick and easy way to offer a comprehensive music service to their customers,” said Jonas Geust, vice president, Music, Nokia. “The solution that we have developed with Loudeye allows straightforward access to music from a mobile device or PC. This tightly integrated service means that consumers can enjoy music at their convenience without having to worry about the underlying technologies. It’s the only music solution available to operators globally that fully integrates the mobile and the PC experience.” |
