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From: tech101	4/17/2005 1:47:54 PM
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Verizon Gets Deals For Its TV Content With Starz, Others By JOE FLINT and ALMAR LATOUR Staff Reporters of THE WALL STREET JOURNAL April 15, 2005; Page B2 Verizon Communications Inc. has signed content-programming deals with Starz Entertainment Group LLC as well as content providers representing roughly 100 television channels, as the phone company steps up its push into the world of entertainment. Under the agreement with Liberty Media Corp.'s Starz, announced yesterday, Verizon can carry Starz' 13 movie channels on the phone company's new fiber-technology network. Verizon is expected to launch its television operations in various markets around the U.S. this year. People familiar with the situation said the deals for the 100 channels, expected to be announced in the next few months, include niche programming as well as several highly popular channels. Verizon is still negotiating with programmers representing an additional 50 channels, these people say. ...... The emergence of Verizon as a content distributor is good news for television programmers, which have seen their clout eroded amid consolidation in the cable-TV industry. As the cable industry has consolidated into a few major players such as Comcast Corp., Cox Communications Inc. and Time Warner, leverage has shifted away from programmers to distributors, which have pushed back on rising programming costs. If Verizon and others emerge as viable competitors to cable, programmers may be able to swing the pendulum back. Write to Joe Flint at joe.flint@wsj.com and Almar Latour at almar.latour@wsj.com

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