Advanced Micro Devices - Moderated (AMD) Message Board

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Technology Stocks : Advanced Micro Devices - Moderated (AMD)

AMD 216.00

-0.7%

3:59 PM EST

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To: dougSF30 who wrote (156713)	4/18/2005 1:12:30 AM
From: Gary Hoyer	Read Replies (2) of 275872

Wow, Microsoft is REALLY getting behind AMD and it's becoming very clear why. 64-bit performance! With all the first to dual-core crap that we've been wading through these past few weeks this very important differentiator has slipped from the limelight. Well that's all going to change in a week and a half. First it was Microsoft's Windows 64-bit applications lab and now the Windows Media lab, which emphasizes 64-bit processing. It's AMD all the way. This isn't Microsoft throwing AMD a bone or two, they're doing this because their future vs. Linux is at stake, they're late to the 64-bit party and they need to look damn good performance wise when they release on the 24th. Reading between the lines, AMD's Athlon 64 / Opteron architecture must run 64-bit Windows and applications so much better than Intel's EM64T that using anything but AMD to show-off their software technology would be performance suicide. "The THX Best Practices Laboratory for Windows Media will provide tools and expertise for content producers to deliver the highest-quality experiences with Windows Media Technologies," said Kevin Unangst, director of Windows Digital Media at Microsoft Corp. "64-bit processing is a watershed technology for digital media and we're excited to have AMD take part in this cutting-edge facility." I want to emphasize Microsoft's own words state that 64-bit processing is a watershed technology for digital media. Microsoft is excited about having AMD in this new facility and that makes me really excited. Expect a lot more AMD excitement to come out of NAB this week!

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