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Technology Stocks : Apple Inc.

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To: bentway who wrote (44472)	4/30/2005 11:00:34 AM
From: RX4PROFIT	Read Replies (1) of 213177

Cringely's Theory Re iCon Steve Jobs Brouhaha My take: Most people would have predicted a surge in book sales when Jobs created the brouhaha, so why encourage the event? Cringely's take: A very interesting news story came out this week. Steve Jobs of Apple is reportedly furious about an unauthorized biography of him that has been published by John Wiley. iCon Steve Jobs: The Greatest Second Act in the History of Business by Jeffrey S. Young and William L. Simon bothered Jobs so much, we're told, that he ordered all Wiley books (notably the For Dummies series) pulled from Apple's more than 100 stores. Nonsense. I have written things about Steve Jobs that are far worse than anything in this book, which is in many ways just a refresh of an earlier Jobs biography by Young. Steve hasn't black-listed me. In fact he rather likes his bad-boy image and loves to hear the nasty things that people have said about him. So what is this all about? As always, I have a theory. I think this episode with Wiley and Apple's earlier legal attacks on people who it accused of leaking product information are part of a campaign to look tough to movie studios and record companies. As I've surmised before, Apple is trying to put together a high definition movie download service that requires content from all the major movie studios. If Steve looks soft on IP theft or unwilling to flex his corporate legal muscles, the studios may think he won't adequately protect their corporate jewels. And that's all it is. Steve couldn't care less about this book. Nor is Wiley unhappy. Here's word from a breathless reader inside the Wiley machine: "The news broke everywhere from the NY Times to Forbes. And the book shot up to #144 on Amazon, which is unheard of. Everyone is running around like crazy." pbs.org

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