Republican Chairman Exerts Pressure on PBS, Alleging Biases
By STEPHEN LABATON, LORNE MANLY
and ELIZABETH JENSEN
Published: May 2, 2005
ASHINGTON, May 1 - The Republican chairman of the Corporation for Public Broadcasting is aggressively pressing public television to correct what he and other conservatives consider liberal bias, prompting some public broadcasting leaders - including the chief executive of PBS - to object that his actions pose a threat to editorial independence.
Without the knowledge of his board, the chairman, Kenneth Y. Tomlinson, contracted last year with an outside consultant to keep track of the guests' political leanings on one program, "Now With Bill Moyers."
In late March, on the recommendation of administration officials, Mr. Tomlinson hired the director of the White House Office of Global Communications as a senior staff member, corporation officials said. While she was still on the White House staff, she helped draft guidelines governing the work of two ombudsmen whom the corporation recently appointed to review the content of public radio and television broadcasts.
Mr. Tomlinson also encouraged corporation and public broadcasting officials to broadcast "The Journal Editorial Report," whose host, Paul Gigot, is editor of the conservative editorial page of The Wall Street Journal. And while a search firm has been retained to find a successor for Kathleen A. Cox, the corporation's president and chief executive, whose contract was not renewed last month, Mr. Tomlinson has made clear to the board that his choice is Patricia Harrison, a former co-chairwoman of the Republican National Committee who is now an assistant secretary of state.
Mr. Tomlinson said that he was striving for balance and had no desire to impose a political point of view on programming, explaining that his efforts are intended to help public broadcasting distinguish itself in a 500-channel universe and gain financial and political support.
"My goal here is to see programming that satisfies a broad constituency," he said, adding, "I'm not after removing shows or tampering internally with shows."
But he has repeatedly criticized public television programs as too liberal overall, and said in the interview, "I frankly feel at PBS headquarters there is a tone deafness to issues of tone and balance."
Pat Mitchell, president and chief executive of PBS, who has sparred with Mr. Tomlinson privately but till now has not challenged him publicly, disputed the accusation of bias and was critical of some of his actions.
"I believe there has been no chilling effect, but I do think there have been instances of attempts to influence content from a political perspective that I do not consider appropriate," Ms. Mitchell, who plans to step down when her contract expires next year, said Friday.
Robert Coonrod, who stepped down as corporation president in July 2004, has known Mr. Tomlinson about 20 years and considers him a good friend. "I believe that his motives are exactly what he says they are," he said. Mr. Tomlinson is "trying to help the people in public broadcasting understand why some people in the conservative movement think PBS is hostile to them and, two, imbue public broadcasting with the notion of balance because he thinks that long term it's a winner in getting Congressional support."
"Whether people like the way he goes about it or not is a different issue," Mr. Coonrod added.
Though PBS's ratings have stabilized lately after several years of decline, the network has faced criticism that much of its programming - shows like "Antiques Roadshow" and "Masterpiece Theater" - is little different from what can be found on cable television. Though a huge bequest to National Public Radio from the estate of Joan Kroc, widow of the founder of McDonald's, has furthered the independence of public radio, corporate support and state financing for public television have slipped in recent years, making the nearly $400 million in federal money annually funneled through the corporation increasingly important.
Nor have administration officials and lawmakers been shy about challenging certain programming. Education Secretary Margaret Spellings, for example, earlier this year publicly denounced a program featuring a cartoon rabbit named Buster who visited a pair of lesbian parents.
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