Plasticon International Continues Tradition of Innovation with Launch of Redesigned Web Site
New Site Features Investor Relations (IR) Section with Real-Time Stock Quotes and Level II Data
LEXINGTON, Ky., May 11, 2005 (PRIMEZONE via COMTEX) -- Plasticon International Inc. (Pink Sheets:PLNI), the technology leader of the recycled plastics sector, today announced the Company has launched its new web site (www.plasticonintl.com).
"Our redesigned web site is an important part of our new marketing campaign and it now reflects our position as a cutting-edge force in the plastics industry. We believe that we are now effectively telling our story and getting our message out," said the Company's President and CEO James Turek. "Most people don't understand that recycled plastic plays a critical role in their everyday lives because it's often not apparent to the naked eye. Therefore, it's vital that our marketing efforts educate the public, our shareholders and our customers about new product applications and our vision for the future."
As an example, Mr. Turek cited the high impact visuals and copywriting that the new web site employs to engage and educate its users. "If some one doesn't understand what we do, we can now point them to the web site, and they will immediately understand why our products are 'mission-critical'." The Company's plastic rebar support products, used in concrete, accounts for 80% of the Company's revenue. These products are so durable and dependable that they are used to support some of the most important facilities around the world. Sites supported by Plasticon's products range from sensitive military, government and research facilities such as Los Alamos, Pearl Harbor and Wright Patterson Air Force Base to showcase locations such as the Rock and Roll Hall of Fame, Toronto Skydome, Tampa Convention Center, Disney Orlando and Reagan National Airport. (For a complete list of locations, visit www.plasticonintl.com).
The web site also features the company's redesigned logo, new slogan and in-depth information for investors through its revamped Investor Relations section, including real-time stock quotes and level II data. "Our investors deserve the most up to date information about our company, so we decided to invest in our web site," Mr. Turek said. "In today's marketplace, it's the public face of our company."
According to Mr. Turek, the company's new slogan 'Redefining the technology of plastic' gets to the core of the company's mission and positioning within the sector. "We have many different product applications, from rebar supports to office supplies, but the common thread through 17 years in business is that we like to push the envelope. Our competitive advantage has always been our commitment to new technology." As one of the oldest companies in the recycled plastics field, the Company also has a depth of experience with their management team that enables them to continue to be the leading force within their niche.
"This is a very exciting time for us," Mr. Turek said. "We are launching a major marketing effort, starting with the new web site. We also just launched a revolutionary new slab bolster mold product which will allow construction companies to realize tremendous savings and dramatically increase efficiencies. Our web site will be our central forum for alerting our customers and shareholders about these exciting new developments as we continue to grow." |
