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Technology Stocks : ATCO -- Breakthrough in Sound Reproduction
ATCO 15.480.0%Mar 28 5:00 PM EST

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From: Savant5/12/2005 9:46:44 AM
   of 2062
 
American Technology Corporation Signs Preferred Partnership Agreement With USAV Group, LLC; National Association Selects American Technology Corporation as Sole Provider of Directional Sound Products

SAN DIEGO--(Business Wire)--May 12, 2005--


USAV Group, LLC's 22 Authorized Dealers Will Resell American
Technology Corporation's Award-Winning HyperSonic(R) Sound(HSS(R))
Products in North America

American Technology Corporation (NASDAQ:ATCO), a leading innovator of proprietary sound reproduction technologies and products, today announced it has signed a preferred partnership agreement with the USAV Group, LLC, a national association of leading professional audio/visual solutions dealers. USAV Group has selected American Technology Corporation (ATC) as its sole provider of directional sound products. Under the terms of the contract, American Technology Corporation's award-winning HyperSonic Sound products will be distributed by USAV Group authorized dealers.
"We're delighted to announce our new partnership with USAV Group. The alliance broadens our reach and enables us to penetrate into the growing audio/visual market," said Bruce Gray, vice president of ATC's commercial products group. "USAV Group and its 22 independent Pro AV system integration dealers will expand the availability of our HSS directional sound system in North America. We are already receiving and shipping initial HSS orders to the independent dealers."
"American Technology Corporation's HSS directional sound system features a superior level of quality and performance, and we are excited to be a provider of this leading edge solution," said Chris Whitley, USAV Group's chief executive officer. "HSS offers an innovative, competitive advantage over other sound generation technologies because it focuses and restricts sound to precise locations. As a result the sound does not impose on nearby activities."
American Technology Corporation's award-winning HyperSonic Sound technology uses directional ultrasonic columns to provide high quality audio control and placement. While operating in Direct Mode, HSS provides private listening for one person by focusing and restricting sound to a specific location. In Virtual Mode, HSS creates a virtual speaker by projecting sound towards a surface, such as a screen, causing listeners to perceive the sound source as originating from that specific location.

About USAV Group, LLC

USAV Group is a professionally managed national association of leading professional audio-visual solutions providers. USAV Group, headquartered in Denver, CO, is led by a senior management team with experience in distribution, construction, sales and marketing, engineering, information technology, ecommerce, investment banking, mergers and acquisitions, strategic planning, and business integration. For more information, visit www.usavgroup.net.

About American Technology Corporation

American Technology Corporation is Shaping the Future of Sound(R) by developing, manufacturing and globally distributing its proprietary sound technologies and products which include: the award-winning HSS(R) (HyperSonic(R) Sound technology); LRAD(TM) (Long Range Acoustic Device); NeoPlanar(R) planar magnetic technology and others. The Company is establishing a strong portfolio of patents, trademarks, and intellectual property including over 200 U.S. and foreign patents and patent filings to date. For more information on the company and its technologies and products please visit our web site at www.atcsd.com.

Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: Except for historical information contained herein, the matters discussed are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act. You should not place undue reliance on these statements. We base these statements on particular assumptions that we have made in light of our industry experience, the stage of product and market development as well as our perception of historical trends, current market conditions, current economic data, expected future developments and other factors that we believe are appropriate under the circumstances. These statements involve risks and uncertainties that could cause actual results to differ materially from those suggested in the forward-looking statements, including but not limited to the ability of USAV Group to market our HSS products to its network of professional audio/visual solutions dealers, the acceptance of our HSS product by such dealers and their customers, changes in the sound reproduction industry, entry of competitors, the possibility our intellectual property protections will not prevent others from marketing products similar to or competitive with our products, our ability to develop future products which maintain a competitive advantage over competing products, pricing pressures, technology shifts, potential technical or manufacturing difficulties that could delay products, possible government regulations, warranty or other claims, general economic and political factors which influence buying decisions, and other risks identified and discussed in the our filings with the Securities and Exchange Commission. These forward-looking statements are based on information and management's expectations as of the date hereof. Future results may differ materially from our current expectations. American Technology Corporation disclaims any intent or obligation to update those forward-looking statements, except as otherwise specifically stated. 12May05 13:00 GMT
Symbols: de;TC1 us;ATCO
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