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Politics : Just the Facts, Ma'am: A Compendium of Liberal Fiction

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To: longnshort who wrote (34432)5/13/2005 12:11:41 PM
From: Rainy_Day_Woman  Read Replies (2) of 90947
 
ENTERPRISERS

PAST TYPOLOGY COUNTERPART: Staunch Conservatives, Enterprisers

9% OF ADULT POPULATION

10% OF REGISTERED VOTERS

PARTY ID: 81% Republican, 18% Independent/No Preference, 1% Democrat (98% Rep/Lean Rep)

BASIC DESCRIPTION: As in 1994 and 1999, this extremely partisan Republican group's politics are driven by a belief in the free enterprise system and social values that reflect a conservative agenda. Enterprisers are also the strongest backers of an assertive foreign policy, which includes nearly unanimous support for the war in Iraq and strong support for such anti-terrorism efforts as the Patriot Act.

DEFINING VALUES: Assertive on foreign policy and patriotic; anti-regulation and pro-business; very little support for government help to the poor; strong belief that individuals are responsible for their own well being. Conservative on social issues such as gay marriage, but not much more religious than the nation as a whole. Very satisfied with personal financial situation.

Key Beliefs: General Population Enterprisers
Most corporations make a fair and reasonable amount of profit 39% 88%
Stricter environmental laws and regulations cost too many jobs and hurt the economy 31% 74%
Using overwhelming military force is the best way to defeat terrorism around the world 39% 84%
Poor people today have it easy because they can get government 34% 73%

WHO THEY ARE: Predominantly white (91%), male (76%) and financially well-off (62% have household incomes of at least $50,000, compared with 40% nationwide). Nearly half (46%) have a college degree, and 77% are married. Nearly a quarter (23%) are themselves military veterans. Only 10% are under age 30.

LIFESTYLE NOTES: 59% have a gun in the home; 53% trade stocks and bonds, and 30% are small business owners ­ all of which are the highest percentages among typology groups. 48% attend church weekly; 36% attend bible study or prayer group meetings.

2004 ELECTION: Bush 92%, Kerry 1%. Bush's most reliable supporters (just 4% of Enterprisers did not vote)

MEDIA USE: Enterprisers follow news about government and politics more closely than any other group, and exhibit the most knowledge about world affairs. The Fox News Channel is their primary source of news (46% cite it as a main source) followed by newspapers (42%) radio (31%) and the internet (26%).

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