Just checked...still there day 2!!!!
Actually, it's been there for well over a year.
Of course, it really boils down to the definition of "most desirable". The site owners/operators, all being male, have one definition that is probably universal among them, though I'm not entirely sure about Matt.
Most advertisers have another definition.
While I personally find chicks (ducking and running) to be the most desirable people, advertisers favor middle-aged affluent men.
It's definitely a broad (should I duck and run again?) brush and like all broad brushes, doesn't paint accurately, but the advertisers, for the most part, are aiming their products at men; not their wives and/or girlfriends. Most of the advertisers who offer market-related products or services couldn't care less about gender as long as you're affluent (which usually is part of the definition of a self-managing investor), but not all of our advertisers have anything to do with the market.
It might come as no surprise that the most wildly-successful campaign that has ever run on the site was a Victoria's Secret ad that ran for a few weeks prior to Valentine's day. And I think it's a pretty safe bet that the ad was being clicked more by men than by women.
I can easily visualize the thoughts that were taking place pre-click. "Hmmmm.... What's-her-name, whose opinion I treat as Gospel, thinks INTC is poised to go highe.... Wait. V-day is approaching. I'd better click this ad and order something for the Mrs. before placing this next trade."
Compare our ads to, say, iVillage, and you'll see what influence demographics has on advertisers. |
