Fabrics Made With DuPont(TM) Sorona(R) Launched Via FAST(TM) Online Fabric Catalog
Most Recent DuPont Innovation Now at Designers' Fingertips
5/24/2005 9:00:55 AM
SAN FRANCISCO, May 24, 2005 /PRNewswire via COMTEX/ -- Fabric buyers, apparel designers and brand houses throughout the world now can access and request fabric samples made with DuPont(TM) Sorona(R), the company's most flexible fiber to date, using the industry's leading online fabric catalog, FAST -- www.fastextile.com. Using FAST, brands and retailers will cut lead times and speed development because they will be able to search, sample and cost all Sorona(R) based fabrics with unprecedented ease online, 24-hours-a-day.
"FAST provides the easiest way to source and sample the growing inventory of fabrics made with Sorona(R)," said Dawson Winch, global product and marketing manager, DuPont Sorona business. "Leading-edge fabrics made with Sorona(R) allow makers of swimwear, intimate apparel and active wear to overcome the limitations of nylon and polyester by combining comfort-stretch, performance and easy care with unprecedented softness. The FAST web-based catalog creates a strong global textile and apparel market for Sorona(R) and is breakthrough marketing for this category, providing us with greater speed- to-market."
Fabrics made with DuPont(TM) Sorona(R) offer the visual, tactile and performance attributes that designers and manufacturers desire and customers value. Sorona(R) is ideal for the swimwear market due to its ability to create fabrics that hold and maintain sharp prints and bold, vivid colors despite continued exposure to fading UV rays and chlorine.
The exceptional softness and fluid drape of fabrics made with Sorona(R) are ideal for lingerie and intimate apparel. Sportswear and activewear are enhanced by the comfort-stretch offered by Sorona(R). No longer do designers and manufacturers have to choose one attribute over another. Sorona(R) allows designers, brands and retailers to take fabric and garment designs to new heights and to differentiate them from those of competitors.
The Sorona(R) business team has implemented the new FAST marketing option for more than 20 DuPont(TM) Sorona(R) partner mills that manufacture and market fabrics made with Sorona(R). Many of the Sorona(R) licensees and their mill customers now featured on FAST are located in the Asia Pacific region.
With the catalog of fabrics made with Sorona(R) now available online through FAST, buyers and designers can significantly reduce cycle times and travel costs. Now, instead of attending traditional trade shows and mill visits, they can register online at www.fastextile.com and search mill databases by fiber brand, fabric type, construction, geography and other parameters, requesting swatches of fabric made with Sorona(R) around-the-clock directly from mills and at no cost.
"FAST provides the most effective, measurable return on marketing for fiber, dye and fabric producers, enabling them to gain a response rate of 11 percent from leads generated as opposed to the three or four percent response rate of traditional marketing efforts," said Mike Keating, Freeborders partner and FAST general manager. "Buyers and designers at key apparel brands expedite sourcing using FAST because for the first time they're able to communicate in real-time with mills that manufacture fabrics such as those made with Sorona(R). This marks a significant improvement for the entire apparel industry supply chain."
About DuPont
DuPont is a science company. Founded in 1802, DuPont puts science to work by creating sustainable solutions essential to a better, safer, healthier life for people everywhere. Operating in more than 70 countries, DuPont offers a wide range of innovative products and services for markets including agriculture, nutrition, electronics, communications, safety and protection, home and construction, transportation and apparel.
About Freeborders
Freeborders is the most advanced provider of technology solutions and outsourcing from China. Freeborders provides extensive domain expertise to U.S. and European companies in three vertical markets: retail/consumer goods, financial services and software/technology. Freeborders developed FAST as a technology solution for the retail vertical. Headquartered in San Francisco with offices on three continents, Freeborders has developed an impressive track record of service delivery to the Fortune 1000 by combining world-class project management on both hemispheres with one of the largest technology centers in China. Freeborders shareholders include Internet Capital Group (ICGE), IBM, Hutchison Whampoa, TAL Group and Fountain Set (Holdings) Ltd. |
