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Strategies & Market Trends : Booms, Busts, and Recoveries

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To: Maurice Winn who wrote (64401)5/29/2005 6:00:16 PM
From: Snowshoe  Read Replies (1) of 74559
 
>>keep brain engaged when making things up while typing<<

Coca Cola does have a link to cacao. Another original but now excluded ingredient was the kola nut, which is the fruit of several evergreen tropical trees in the genus Cola (Cola nitida, Cola vera, and Cola acuminata). The cacao bean, our source of chocolate, is the fruit of the tropical evergreen Theobroma cacao. The genuses Cola and Theobroma are closely related, being members of the Malvaceae plant family. The Malvaceae include mallows, abutilons, cotton, hibiscuses, baobabs, balsa, kapok, kola, cacao, limes (lindens), durians and a wide variety of other plants.

History of Coca Cola
inventors.about.com

In May, 1886, Coca Cola was invented by Doctor John Pemberton a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by John Pemberton's bookkeeper Frank Robinson.

Being a bookkeeper, Frank Robinson also had excellent penmanship. It was he who first scripted "Coca Cola" into the flowing letters which has become the famous logo of today.

The soft drink was first sold to the public at the soda fountain in Jacob's Pharmacy in Atlanta on May 8, 1886.

About nine servings of the soft drink were sold each day. Sales for that first year added up to a total of about $50. The funny thing was that it cost John Pemberton over $70 in expanses, so the first year of sales were a loss.

Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as the caffeine-rich kola nut.
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