Marketron to Provide TV Traffic and Business Intelligence Solutions to Entravision
Group Signs Multi-Year Deal Extending Inventory Management Software License; Corporate Management Gains Instant Views of Revenue & Inventory Across 40+ TV Stations
6/7/2005 8:30:56 AM
BURLINGAME, Calif., June 7, 2005 /PRNewswire via COMTEX/ -- Marketron International today announced it will provide inventory management and business intelligence solutions to the Entravision Communications Corporation television group. More than forty of Entravision's television stations will manage their advertising inventory and billing with Marketron TV Traffic. Marketron Business Intelligence will enable Entravision's corporate managers to tap into sales and inventory information for individual stations, multiple stations or the entire group on demand.
A long-time Marketron client, Entravision cited Marketron's expertise in broadcast management solutions and consolidated revenue and inventory reporting as critical factors in its decision.
"Marketron software has long played a critical role in helping Entravision achieve our objectives," said Philip Wilkinson, President and Chief Operating Officer of Entravision. "The station staff members who use Marketron TV Traffic every day value its remote access capabilities, electronic workflow and powerful reports. We are excited about the additional reporting capabilities available to our corporate staff with the Marketron Business Intelligence software, using reports we assisted Marketron in designing."
Marketron Business Intelligence presents daily pacing information alongside budget, forecast and historical results. The fully customizable revenue reports provide easy data manipulation, sub-totaling and drill-down capability for any level of analysis at the click of a button.
Sophisticated data mapping and filtering tools will enable Entravision management to evaluate and rank performance by multiple criteria including customizable categories (e.g. Automotive, Telecom and Fast Food), business type (e.g. National and Local) and revenue type (e.g. Political, NTR and Local Agency). Reporting consistency measures built into Marketron Business Intelligence ensure that summary values are accurate. For example, group-wide advertiser reports account for variations in advertiser naming (e.g. General Motors vs. GM) across multiple stations.
"We are honored that Entravision has decided to extend and expand its partnership with Marketron," said Mike Jackson, CEO of Marketron International. "We developed Marketron Business Intelligence to help broadcasters maximize accountability and performance across the entire group. With more than 40 television stations, Entravision is sure to exact immediate and ongoing benefits from the combination of Marketron TV Traffic and Marketron Business Intelligence."
About Marketron TV Traffic
Built for multi-station and multi-market operating environments, the Marketron TV Traffic solution reduces redundant data entry, optimizes inventory and increases revenues. It stores all station advertising revenue and inventory data in a single system and creates electronic workflow between departments.
Entravision outsources management of its Marketron system hardware and software to Marketron's hosting service. Launched in 2000, Marketron Hosting currently serves more than 40 broadcast groups and 5,000 individual subscribers. It provides anytime, anywhere system access, enabling Entravision staff to work productively from any computer with an Internet connection. Implementations are fast and easy as there is no proprietary desktop software to install or update. Marketron Hosting's enterprise-grade protections include best-in-class system hardware, expert IT maintenance, top-shelf data security and disaster recovery.
About Marketron International
Marketron International is a leading provider of broadcast management solutions for the Radio, TV and Cable industries. Marketron's fully integrated suite of sales, traffic, finance and business intelligence solutions automates workflow from proposal to billing, enabling groups to optimize inventory and increase revenues. Today, 1,600 broadcasters in North America license Marketron solutions. Marketron International is headquartered in Burlingame, Calif., with five offices across North America. The company is privately held and its investors include Darwin Group, Internet Capital Group, Pisces Group and Rosewood Capital. For more information, please visit www.marketron.com. |
