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Technology Stocks : Applied Materials No-Politics Thread (AMAT)
AMAT 261.90+0.4%Dec 26 9:30 AM EST

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To: Bookdon who wrote (15205)6/8/2005 11:09:54 PM
From: Ira Player  Read Replies (1) of 25522
 
From personal experience, I can tell you that when entering new markets, AMAT management often "doesn't know what it doesn't know".

In my opinion, they often do the equivalent of bringing a football playbook to a basketball game. The plays may be excellent and used int he past with excellent results, but the result in the new game will not be as intended.

Creating a datapath to convert the hierarchical representations in the datafile to an approximation of the analog result coming from the sensors in "real time" is a difficult task. Only guessing, but I'd bet they underestimated the level of complexity.

They made many such errors in the mask writer arena.

Ira
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