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Strategies & Market Trends : Befriend the Trend Trading
SPY 684.83+0.6%Dec 22 4:00 PM EST

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From: Dr. Stoxx6/9/2005 7:28:52 AM
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Merrill lifts Google 2006 revenue estimate on ad growth (GOOG) By Aude Lagorce
LONDON (MarketWatch) -- Merrill Lynch raised its 2006 revenue estimate for Google, Inc. (GOOG) to $5.2 billion from $5.1 billion, saying it expects the company to continue to benefit from the growth of the paid search format and capture more of the growth due to a better ability to withstand market share loss. The broker estimates that total U.S. online advertising to increase 29% to $12.4 billion and reach $25 billion by 2009.
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