Gorilla and King Portfolio candidates - Moderated Message Board

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Strategies & Market Trends : Gorilla and King Portfolio candidates - Moderated

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To: pyslent who wrote (1494)	6/14/2005 7:29:09 PM
From: Eric L	Read Replies (2) of 2955

MP3 Music: The Subscription Model psylent, A few days back you stated ... My feeling has always been that the appeal of such subscription services will not ultimately be realized until 3G services proliferate and provide for the ability to access streamed music on demand over the air. I was in general agreement and I emphatically told you the subscription model wasn't for me and wouldn't be for me. [My worm has turned] You also stated: I personally loved Real Rhapsody when I was a subscriber for 6 months or so last year. As a means for music discovery, it's ability to generate personalized radio stations (customized by one's musical tastes) and then allow one to cross-reference whatever it's playing (jump to the artist's catalog) blows the doors off of anything that iTunes can offer. I now need to eat my own words of a few days back and since you previously subscribed Real Rhapsody (before I did) you may be able to appreciate these comments more than some others. I started two weeks back with the freebie Rhapsody 25 service, upgraded after a few days to the $40/annum Radio subscription on a 14 day trial, and after determining that the 3.0 client was very stable on my cleaned up XP Pro platform I just superseded that with the $99/annum Rhapsody Unlimited service (a $60 adder to my short-lived Radio sub). Actually I took the quarterly billing (commitment) option so I'm paying $108 per year for the service but I didn't bother with the 14 day trial this time around. This is an infectious and well thought out service with well thought out merchandising pull inside. In between all this I upgraded my PC speaker kit, the better to enjoy this service and may upgrade it again shortly. Rather obviously, if I was an MP3 player user with an iPOD or playforsure device ... and may well be, before long, I'd probably opt for the Rhapsody To Go option which allows a subscriber to load and reload an MP3 player with fresh music from Rhapsody's 1 million plus tracks catalog at anytime for no additional charge over and above the $15/mo charge for the service which includes all the functionality of Rhapsody Radio and Rhapsody Unlimited. Real is for Real. The subscription model is for real. It is just going to take time for folks to learn about the model, appreciate the model, adjust to it, submit their payment authorization, sit back and enjoy. Essentially I just went through the process. I won't be the last to do this. I said earlier I'd be listening to Apple's upcoming earnings CC for the 1st time. I'll also be listening to Real's for the 1st time. The games afoot. Best, - Eric -

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