I don't know whether I believe some of the statistics claimed by this article but some more "not-so-good" news for AVTC:
( BW)(COMPUTER-INTELLIGENCE) Octel and Lucent Merger: "A Marriage Made in Heaven," says CI
Business/Technology Editors
LA JOLLA, Calif.--(BUSINESS WIRE)--Sept. 8, 1997--
Customers Show Minimal Overlap; Combined Company Is Strong in All Segments
If opposites attract, then Lucent Technologies' $1.8 billion acquisition of Octel Communications is a marriage made in heaven, according to research by Computer Intelligence, the leading fact-based source for market research in the computer and communications industries. CI's data shows that the two companies' customers are not likely to be found at the same party: customer bases for the two firms' voice messaging products differ widely by size of company and by type of technology environment. Lucent owns a majority of the low-technology sites; Octel is strongest in high-technology environments. For the purposes of differentiating market segments, Computer Intelligence has defined a high-technology environment as one in which there is a local area network or a computer system larger than a personal computer, and a low-technology environment as one where there are only stand-alone personal computers. CI's research demonstrates Lucent Technologies' significant market strength in the low-end, low-technology voice messaging market segments (see tables following). In fact, Lucent owns 55 percent of all the low-technology oriented voice messaging customers with fewer than ten enterprise employees, which is a significant segment. Of the 205,504 U.S. payrolled sites that can be classified as low technology, 93,509 have fewer than ten employees. The 67,483 U.S. payrolled sites that make use of complex technology are also a very attractive target for voice messaging companies, because they are willing to buy high-ticket items with greater profit margins. It is in this arena that Octel Communications becomes a major player. Its high-technology customers constitute 12 percent of this market. The Lucent/Octel combined company now owns almost a third (31 percent) of voice messaging sites utilizing high-technology and almost half (47 percent) of all low technology voice messaging sites.
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Voice Messaging Market Shares By Level of Customer Technology
Lucent Technologies vs. Octel Communications
# Enterprise Employees % Share/High Tech Sites % Share/Low Tech Sites
Lucent Octel Lucent Octel
1-9 -- -- 55% 2% 10-99 16% 9% 35% 4% 100-499 25% 12% 25% 7% 500-999 23% 17% 21% 7% 1000-1999 21% 23% 24% 21% 2000+ 21% 27% 29% 24% Overall 20% 11% 44% 3%
Source: Computer Intelligence, 1997
Combined Lucent/Octel
# Enterprise Employees % Share/High Tech Sites % Share/Low Tech Sites
1-9 -- 58% 10-99 25% 38% 100-499 37% 31% 500-999 41% 28% 1000-1999 43% 45% 2000+ 48% 53%
Overall 31% 47%
Source: Computer Intelligence, 1997
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Lucent Technology's acquisition of Octel Communications creates a company that is now very strong where Lucent alone had been comparatively weak. Previously, Lucent by itself held only a quarter or less market share of high technology oriented sites with 100 or more enterprise employees. The market share of the combined company now ranges from a low of 37 percent in the 100-499 employee market segment to a high of 48 percent of all sites with 2,000 or more enterprise employees where high technology is found. "With strength across the entire spectrum of small and large companies with low technology or high technology environments, Lucent Technology is now a voice messaging team with no perceived weaknesses," said Stan Schatt, Computer Intelligence's Director of Research. Computer Intelligence, a division of Ziff-Davis Inc., is the leading source of fact-based information for the computer and communications industries. CI's extensive research capabilities provide a wide variety of products and services that help computer and communications companies sell and market more effectively. All of the company's products and services are based on proprietary information databases built and maintained by CI specialists. Headquartered in La Jolla, Computer Intelligence has U.S. offices in Cambridge, Mass., Farmington and Norwalk, Conn.; Sunnyvale, Calif.; and Dallas, Texas. CI's European headquarters are in Paris, with sales offices in the United Kingdom, Germany and Spain, and sales agents in Belgium and Switzerland. Samples of CI's extensive market data and research results, timely commentary from industry authorities and previews of upcoming technology events are available on the company's World Wide Web site, ci.zd.com Ziff-Davis, a Softbank company, is the leading provider of special-interest content about the Internet and computing. The quality and quantity of this content attract the largest and most powerful audience of early adopters and opinion leaders in both the business and consumer markets. Ziff-Davis enables advertisers to reach this audience effectively and efficiently through an integrated system of on-line, television and print media. |