thanx sam, i like it. LOOK AT INDV, HERE IS NEWSBW0440 SEP 08,1997 8:51 PACIFIC 11:51 EASTERN
( BW)(INDIVIDUAL)(INDV) Individual, Inc. to Provide Personalized
Business News Service For New InterActive WorkPlace Product
Business/Technology Editors
BURLINGTON, Mass.--(BUSINESS WIRE)--Sept. 8, 1997--
Move is Part of Individual's Strategy to be the Premier Customized
Information Solution for the Corporate Enterprise
Individual, Inc. (NASDAQ:INDV), the leader in personalized news
briefings for business people, announced today its intra-day news
service will be the source of breaking company news for InterActive
WorkPlace(tm) for Sales and Marketing, the first complete
intranet-based "electronic briefcase" aimed at increasing sales by
using business and corporate information more intelligently.
The immediate availability of InterActive WorkPlace for Sales and
Marketing was announced separately today by the product's vendor,
InterActive WorkPlace, Inc., also of Burlington.
Individual will deliver breaking business news stories on tens of
thousands of public and private companies throughout the day to
InterActive WorkPlace's customer companies. Individual utilizes an
extensive company thesaurus to analyze each story as it crosses major
news wires. Unlike standard keyword searching, Individual delivers
stories which are truly relevant about a particular company instead of
delivering stories which simply mention a company name. As a result,
sales and marketing professionals using InterActive Workplace can
quickly view focused breaking news articles and archived stories about
their customers and prospects and act on that information.
This move to integrate Individual's intra-day news service into
InterActive WorkPlace for Sales and Marketing is part of Individual,
Inc.'s strategy to partner with leading companies to bring its
award-winning personalized news delivery products into corporations
standardizing on information-sharing platforms. Individual uses a
proprietary system of technology and a seasoned editorial staff which
delivers unrivaled relevance in its personalized news delivery
products.
"As the No. 1 provider of personalized news briefings for
business professionals, we fully appreciate what a powerful tool
custom news can be in running a customer-responsive business," said
Michael Kolowich, president and CEO of Individual Inc. "By combining
Individual's external news with internal data and an easy, flexible
self-publishing system, InterActive WorkPlace has delivered a true
next-generation current-awareness application that speaks to the
specific needs of sales professionals."
According to Kenneth C. Jeffers, president of InterActive
WorkPlace, Inc., "InterActive WorkPlace combines -- in a single,
easy-to-use platform -- the best business-oriented features of
traditional and Web publishing technologies, providing a rapid-rollout
intranet solution for sales and marketing departments."
About Individual
Individual, Inc. is a pioneer and leading innovator of electronic
personalized business information services. Through its exclusive
information retrieval, filtering, and delivery technologies,
Individual brings highly relevant, precisely targeted business news,
information, and advertising to more than two million paid,
registered, or licensed users worldwide. Individual's services
include: First!, Individual NewsPage ( newspage.com ),
Heads Up, Hoover, and ClariNews. Individual's partners include Lotus,
Knight-Ridder, Microsoft Corp., NETCOM, Netscape, and Toshiba.
Individual is headquartered in Burlington, Mass., with offices around
the world. Visit Individual on the Web at individual.com
About InterActive WorkPlace
More information about InterActive WorkPlace for Sales and
Marketing is available on the Web at activework.com or by
calling 1-800-334-5943.
-0-
First!, Individual NewsPage, HeadsUp, Hoover and ClariNews are
trademarks of Individual, Inc. All other trademarks contained herein
are the property of their respective owners.
--30--cl/bos*
CONTACT: Individual, Inc. Mullen PR
Jennifer Walsh Erin Flynn or Peter Smith
617-313-5261 508-468-1155
jawalsh@individual.com eflynn@mullen.com
KEYWORD: MASSACHUSETTS
INDUSTRY KEYWORD: COMED COMPUTERS/ELECTRONICS
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