Marketron Wins Multi-Year Contract From Entercom
Tuesday June 28, 8:30 am ET
Entercom Expands Its Business Partnership with Marketron
BURLINGAME, Calif., June 28 /PRNewswire/ -- Marketron International today announced that it has expanded its partnership with Entercom Communications Corp., one of the nation's largest radio broadcasters. According to the agreement, Entercom has committed more than 30 stations to contract. A longtime Marketron client, Entercom cited Marketron's proven inventory optimization, hosting platform and multi-station capabilities as key factors in its decision.
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"Entercom is pleased to expand our agreement with Marketron," said Steve Fisher, EVP and CFO of Entercom. "Marketron's software and hosting platform have played an important role in helping Entercom stations optimize their inventory and maximize revenue. As a result, we plan to expand use of Marketron solutions to additional Entercom stations."
"Marketron is honored to have earned Entercom's confidence and we look forward to delivering additional revenue and business benefits," said Gary Coats, General Manager of Marketron International. "Entercom's decision to expand its business partnership with Marketron is an important validation of our software and hosting platform. We are pleased that so many leading radio groups such as Entercom look to Marketron to manage and safeguard their most important data."
About Marketron International
Marketron International is a leading provider of broadcast management solutions for the Radio, TV and Cable industries. Marketron's fully integrated suite of sales, traffic, finance and business intelligence solutions automates workflow from proposal to billing, enabling groups to optimize inventory and increase revenues. Today, 1,600 broadcasters in North America license Marketron solutions. Marketron International is headquartered in Burlingame, Calif., with five offices across North America. The company is privately held and its investors include Darwin Group, Internet Capital Group, Pisces Group and Rosewood Capital. For more information, please visit www.marketron.com. |
