More "wheeling and dealing":
National Media and Susan Powter Sign Exclusive Three-Show Deal
PHILADELPHIA, Sept. 9 /PRNewswire/ -- National Media Corporation (NYSE:NM) today announced that it has signed an agreement with Susan Powter, best-selling author and one of television's most powerful personalities, to create three new infomercials for worldwide distribution over the next 12 months. The first is scheduled for the fall television season.
The shows will be produced by Quantum Television, National Media's creative center in Los Angeles. Jack Kirby, Chairman and Chief Executive Officer of Quantum Television believes Quantum's exclusive agreement with Powter will prove to be a powerful partnership in the television marketplace. Said Kirby: ``Susan is part of infomercial history. There is no one else like her. The energy, credibility and strength Susan Powter has already brought to her 'Stop the Insanity' programming makes her one of the most sought after personalities in the industry. We can't wait to add to that success story.''
Powter has always been a savvy businesswoman who not only understands her audience, but has an innate sense of marketing. ``Timing is everything. I've stayed out of direct response for three years and the time is ripe for me to get back to my roots. There is not a better way to reach the audience or a better team to do it with. It's very exciting to be in business with a company that has elevated the creative and customer service aspects of the infomercial business to new heights,'' said Powter.
Powter has been busy during her absence from the infomercial arena. This July she launched a daily syndicated radio show and is currently putting the finishing touches on her sixth book with Simon & Schuster scheduled for release in mid-October. She continues to be a sought after speaker supercharging audiences worldwide with her high-energy, take-control ``Stop the Insanity'' philosophy.
National Media Corporation is the world's largest publicly held infomercial company, with programming available to an audience of more than 370 million households in more than 70 countries.
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SOURCE: National Media Corporation |
