Tuesday September 9 7:30 AM EDT
Company Press Release
Individual Selected for Electronic News Delivery to AT&T
Global Sales Team
BURLINGTON, Mass.--(BUSINESS WIRE)--Sept. 9, 1997-- Individual, Inc. (NASDAQ:INDV), the
leader in personalized news briefings for business people, announced today that AT&T has chosen
First! Intranet for comprehensive news delivery to AT&T's Global Services sales unit. AT&T's
Global Services sales unit was named last year as one of top 25 sales forces in the U.S. by Sales &
Marketing Management Magazine.
First! Intranet delivers news from over 600 general and vertical industry news sources to AT&T's
Client Business Managers, who serve as the primary account managers to AT&T's largest business
accounts. Through their intranet site, Client Business Managers have quick and easy access to the
information they need. First! Intranet also meets individual business intelligence needs by delivering
personally customized home pages and e-mail news briefs.
Individual's staff of dedicated editors work with a powerful processing technology infrastructure to
cull and sort news daily from newspapers, magazines, trade press, journals and other news feeds so
that AT&T employees have instant access to the most relevant stories without redundancy or clutter.
Its comprehensive, highly-personal format is a valuable tool for professionals needing up-to-the-minute
industry insight to remain competitive in markets like telecommunications, technology, healthcare,
pharmaceuticals, financial services, and energy, without spending time reading off-focus articles.
``With First! Intranet, AT&T has the most sophisticated, in-depth information resource and news
delivery system at its disposal,'' says Mike Kinkead, Individual's senior vice president of Worldwide
Sales and Marketing. ``AT&T's Client Business Managers will have access to topics and information
they request through their personal profile, without having to sift through irrelevant, unnecessary
information. AT&T is a superb example of an organization with a vision to enhance the productivity of
their sales force by making them more knowledgeable and efficient.''
About AT&T
AT&T is the world's premier communications and information services company, serving more than
90 million customers, including consumers, businesses and government. The company has annual
revenues of more than $52 billion and 130,000 employees. It runs the world's largest, most
sophisticated communications network and is the leading provider of long-distance and wireless
services. AT&T operates in more than 200 countries and territories around the world.
The company also offers Internet and electronic commerce services and access to home
entertainment, and has begun to deliver local telephone service. In addition, AT&T offers outsourcing,
consulting, systems-integration and customer-care services to large businesses and manages one of the
world's largest credit card programs.
About Individual
Individual, Inc. is a pioneer and leading innovator of electronic personalized business information
services. Through its exclusive information retrieval, filtering, and delivery technologies, Individual
brings highly relevant, precisely targeted business news, information, and advertising to more than two
million paid, registered, or licensed users worldwide. Individual's services include: First!, Individual
NewsPage ( newspage.com ), Heads Up, Hoover, and ClariNews. Individual's partners
include Lotus, Knight-Ridder, Microsoft Corp., NETCOM, Netscape, and Toshiba. Individual is
headquartered in Burlington, Mass., with offices around the world. Visit Individual on the Web at
individual.com
First!, Individual NewsPage, HeadsUp, Hoover and ClariNews are trademarks of Individual, Inc. All
other trademarks contained herein are the property of their respective owners.
Contact:
Individual, Inc. Mullen PR
Jennifer Walsh Erin Flynn
617-313-5261 508-468-1155
jawalsh@individual.com eflynn@mullen.com
[NOTE: Last 4 1/8 - broke downtrend line yesterday on good volume.] |
