Update re NTOP/Hip Telecom -- Brazil
(A5 was mentioned as a new telecom deployment during ntop's last conference call (brazil); no PR -- the actual carrier is Hip Telecom)
The king of the broad band
Pablo Humberg
President of the A5 and the Hip Telecom
(ntop gets a mention here, .. terminating calls in the u.s.; this is NTOP VoiceLine)
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(translated from the Portuguese, more content in url)
Which is the public-target of the Hip?
Ours target for the Hip Net is residential and the small commerce, small entrepreneur, small industry. This user will have a reduction of costs great e it uses sufficiently this type of service of added value, only that this will be of favour. This first product is limited the people who have broad band, and the universe with that we are working is of 2,5 million subscribers broad band this year. I am giving a projection of the Yankee, of terms 9 million users broad band in the Brazilian universe. We think thus: "We go to mount a Vonage model like in Brazil and will be owners of this market." It is not enormous, but we will be the owners. As the product is the 28, the code of election of lender for long distance, that can be used of a orelhão. It is enough to buy the credit. We can reach the others 37,5 million users who do not have broad band and are using of fixed telephony, to offer something to complement.
Which the primordial regions of focus?
Initially, we will pass 15 days in Are Jose of the Fields (SP). He is not a pilot, because already we made the tests, but is a region that we will be able to understand a bit. They are Jose of the Fields has the profile that in it interests them. The interest of traffic of the city is primordially São Paulo, is the long distance. Then, we have a POP there (presence point). In July we will be in São Paulo. Between July and August we will be in six regions metropolitans: São Paulo, Rio De Janeiro, Belo Horizonte, Brasilia, Curitiba and Porto Alegre. Soon after that they will be 93 cities that are in these regions metropolitans.
How it is the net that is providing this service - she is proper, has how many POPs? With international which carriers exists agreements?
We have some suppliers of net in Brazil. I go to make an analogy: for a road of six tracks, we reserve two for us. Then, our packages can pass with speed, exclusiveness. This cost, we have an almost private IP, in the biggest part of the passage. The same it happens in the international traffic. In Brazil, we contract the net a little of the Geodex, a little of others. In U.S.A., we make much termination with the Net2Phone.
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More two options for telephony IP
Brazil will have 930 a thousand users of telephony IP up to 2008, in accordance with the Yankee Group. Behind the prescription that these customers will go to generate, two new operators with offers of services IP had initiated its activities, this month, in the Country. CMSW.Telecom and Hip Telecom bet in the residential user and the small company to grow at this first moment of operation.
Inhaled in the model of the Skype, the CMSW.Telecom wants to conquer customers with it appeals gratuitous calls intra-net. The president of the company, Orli Axe, says that the strategy is to differentiate of lenders of VoIP no longer market offering local linkings without cost. The expectation is to cover most of the cities that have access to the InterNet of the regions Southeastern, Center-West and South, until the 2005 end. The company foresees to conquer 1 million of subscribers until the end of the year.
Already the Hip Telecom offers packages of minutes where the advantage is to be able to make linkings of long distance cheaper than in the traditional telephony. The president of the Hip Telecom, Pablo Humberg, waits to have 372 a thousand subscribers, in 2008 (or 40% of the 930 a thousand foreseen VoIP users until there), and to invoice R$ 350 million with the service of telephony IP Beyond VoIP, the operator acquired an authorization of STFC of the Anatel and offers linkings of long distance for its code, the 28. The forecast of Humberg is to be invoicing R$ 300 million with calls saw 28, in 2008 (G.C.)
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MDC ON LINE CARRIES THROUGH TRAINING OF HIP TELECOM
To concur with the market, the Hip Telecom - new operator of VoIP - is investing in the training of its employees. Recently, they had been trained by the MDC On Line . The training enclosed slight knowledge of good attendance, position and forms to conquer the confidence of the consumer. The team of attendance of the company now considers itself prepared to take care of online (it saw chat or email), in the six regions metropolitans covered for the operator (São Paulo, Belo Horizonte, Porto Alegre, Curitiba, Brasilia and Rio De Janeiro). |
