"...despite the success of the embed process and the tens 
    of millions of dollars spent on public affairs 
    infrastructure, relations continue to be strained. 
    Military officers constantly lament that most of the 
    successes in Iraq and Afghanistan went unnoticed, while 
    every little setback or problem seemingly received 
    national attention. Many believe national policy is set 
    by the media intent on painting every U.S. military 
    commitment as an unwinnable quagmire.

    They are right.

    But who is responsible for this state of affairs?"