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Strategies & Market Trends : Aardvark Adventures

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Nov 18 3:59 PM EST

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To: ~digs who wrote (1204)	7/15/2005 11:14:21 PM
From: ~digs	Read Replies (1) of 7944

Dell Home Invasion: Company To Launch A New Services Push biz.yahoo.com Look out, Geek Squad. Dell's mustering its own geeks in order to take a bigger bite of the market for servicing home computers. Dell (NasdaqNM:DELL - News) plans to launch a range of services this fall to solve consumers' technical problems. The direct seller of PCs sees a big revenue and profit pool in home services. This expansion into consumer services will put Dell in competition with retailer Best Buy (NYSE:BBY - News), which has been rapidly expanding its Geek Squad service business. Best Buy, the nation's No. 1 consumer electronics retailer, expects to have 12,000 Geek Squad employees by Feb. 25, 2006, the end of its fiscal year. As a direct seller, Dell competes not only with rival computer makers, but also with computer sellers such as Best Buy, Circuit City (NYSE:CC - News) and CompUSA. The last two also offer in-home services, with Circuit City's called the IQ Crew. (cont'd)

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