Shanda Partners With Service Providers to Explore Digital Home Market
biz.yahoo.com
Friday July 22, 9:30 am ET
SHANGHAI, China, July 22 /Xinhua-PRNewswire/ -- Shanda Interactive Entertainment Limited (Nasdaq: SNDA), or Shanda, a leading interactive entertainment media company in China, today announced at its Content Cooperation for Digital Home Strategy Press Conference the launch of a broad scope collaboration with content providers.
48 leading content providers in China and from abroad participated in this press conference, signifying Shanda's effort to make available to the home users a diversified portfolio of applications/services include movies, music, games, online shopping, lifestyle, and online education.
Shanda's home entertainment station will open its operation platform, which integrates Shanda's user management system, marketing, customer service, technical support, and distribution and payment system, to support all Shanda's content partners.
"Users' demand will drive the integration of software, hardware, content, network and services, which creates an opportunity for the interactive entertainment industry in China to leap forward and become a world-leading innovator," said Chen Tianqiao, Shanda's CEO. "Shanda's platform is open to all content and service providers who share the same vision with us, to deliver a compelling and diverse services offering to millions of Chinese consumers. Through this platform, we are starting to explore e-commerce opportunities in addition to online game subscription and advertisement revenue." |
