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Strategies & Market Trends : China Warehouse- More Than Crockery

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To: RealMuLan who wrote (5174)7/23/2005 3:48:38 AM
From: regli  Read Replies (1) of 6370
 
From what I can see, Nanjing will likely use MG/Rover as an export brand not just for Chinese domestic use. Otherwise why would they retain 2000 workers in the U.K.?

The brand name recognition will be very important in order to successfully sell cars in the West. I believe that the MG/Rover name plate is quite useful for that purpose.

today.reuters.co.uk

However, it expected to employ up to 2,000 British workers and produce at least 80,000 MG saloon and sports cars within 5 years, and develop a research and development facility.

"We believe for the first time in many years we'll bring a specific focus to the MG brand. All engines will be made in China, and final assembly will be in the UK, which account for the 2,000 jobs," a Nanjing spokesman said.
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