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Politics : Politics for Pros- moderated

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To: LindyBill who wrote (127518)	7/26/2005 1:25:29 PM
From: greenspirit	Read Replies (2) of 793559

Toyota may be sitting in the drivers seat currently, but their future success is not predetermined. Customer value is definitely dependent on quality, but it's also dependent of price and delivery. If American car companies can bridge the divide and offer "value" which is a combination of the three factors, they could succeed and take Japan Inc down a peg in the automotive world. The problem is American car companies need to become more innovative with their designs. And I was recently dismayed by Chrysler's recent decision not to offer the Smart Car for the U.S. market. I'm sure they performed thorough market surveys, but sometimes surveys don't account for the emotional appeal of unique designs. How else can you explain the success of the Mini Cooper?

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