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Strategies & Market Trends : Speculating in Takeover Targets
ULBI 5.880-4.9%Jan 9 9:30 AM EST

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From: richardred8/2/2005 11:53:43 PM
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Adidas near Reebok purchase:

SAN FRANCISCO (MarketWatch) -- German athletic-apparel maker Adidas-Salomon AG is near an agreement to buy U.S. rival Reebok International Ltd. in a deal that could value Reebok at more than $3 billion, according to media reports Tuesday.


A merger of Adidas (DE:500340: news, chart, profile) and Reebok (RBK: news, chart, profile) could create $9.6 billion-a-year company that would challenge industry leader Nike Inc., (NKE: news, chart, profile) , according to reports in online editions of The Wall Street Journal and The Financial Times.

Canton, Mass.-based Reebok has a market capitalization of $2.6 billion.

An Adidas takeover of Reebok would double the combined group's share of the U.S. athletic shoe market to about 20%, the Financial Times said. Nike has an estimated 50%.

Officials from both companies could not be reached for comment on the reports.

Shares of Reebok added $1.19, or 2.78%, to end Tuesday at $43.95.
marketwatch.com
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