Straight from the horse's mouth....
Hill & Knowlton
We believe that communication has the power to create change and that real change only occurs with effective, powerful communication. Communication is the heart of what makes us human, what makes the world go round, and what we at Hill & Knowlton do day in and day out in 72 offices in 38 countries around the globe. Powerful communications that make a difference, that go beyond the ordinary, that can transform, inspire, move and educate is why we exist. This power can be accessed by our clients wherever and whenever they need it; in specialist arenas and in global campaigns; in the corridors of government; in the financial centers and in the minds of consumers everywhere.
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Case Studies
MCI - Restoring the Reputation
Hill & Knowlton began work with MCI to help restore its reputation following one of the largest corporate frauds and bankruptcies in history. Our goal was to position MCI as a viable business committed to operating with integrity.
Our work included support for executive visibility, customer communications, internal communications, and proactive media relations, as well as litigation and crisis support. Highlights included a campaign surrounding announcement of Michael Capellas as MCI’s new chairman and CEO, a launch program around the filing of MCI’s plan of reorganization and name change (from WorldCom to MCI), and a campaign to redefine the MCI brand to represent technology and innovation.
Our “best teams” approach has proven a success. MCI set up a “war room” where a multidisciplinary H&K team works on-site, side-by-side with MCI’s PR, PA and marketing professionals. When appropriate, the core team has incorporated H&K expertise across the U.S. and Europe, and has called upon H&K specialists in internal communications, community relations, investor relations, and public affairs. Hill & Knowlton has become a true extension of the in-house team with the benefit of being able to provide objective counsel.
For more information:
Lily Loh
lily.loh@hillandknowlton.com
hillandknowlton.com
See Elroy? There isn't such a thing as a "Socially maladjusted people/company" --only hapless, strapped individuals/companies that can't afford H&K expertise.... |
