LinkShare Corporation Introduces Athena, the Industry's First Validation and Verification System
8/12/2005 11:45:04 AM
NEW YORK, Aug 12, 2005 /PRNewswire via COMTEX/ -- LinkShare Corporation, a leader in performance-based marketing solutions, recently introduced its Enhanced Affiliate Registration and Management System, or Athena. The development and launch of Athena marks a major step forward in the transparency of network based e-commerce transactions.
Athena is the first validation tool of its kind, and was designed to provide a new level of transparency for merchants by verifying affiliate contact information when an affiliate first registers in the Network and when the affiliate changes any of element of their contact information.
Athena benefits both merchants and affiliates in numerous ways. The new system allows merchants to more effectively protect and monitor usage of their brands and become better acquainted with their affiliate partners. The system benefits affiliate partners by enabling a greater sense of security to merchants with whom they are working.
Athena is the product of more than three years of research and development, and was created to proactively address the industry-wide issue of falsified data and information.
"Athena provides our merchants and affiliates with increased transparency, safety and security," says Stephen D. Messer, Chairman and CEO of LinkShare Corporation. "The system has helped to reduce the number of invalid transactions that are made, and has provided clear contact information to enhance communication between merchants and affiliates," notes Messer.
About LinkShare Corporation
LinkShare Corporation is a leading provider of technology solutions to track, manage, and analyze the performance of sales, marketing, and business development initiatives. Combining patented technology, the reach and distribution of a robust network, and expert account management services, LinkShare empowers clients with the ability to collaborate with partners online and develop cost-efficient pay-for-performance campaigns. LinkShare provides the platform, tools, and reporting to help clients acquire new customers, increase revenues, drive results, and measure success across affiliate, search, and e-mail initiatives. LinkShare clients are Fortune 500 and prominent companies doing business online, and include J.C. Penney, 1-800-Flowers.com, American Express, Avon Products and Dell, Inc. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Denver, and Chicago.
LinkShare's investors include Mitsui & Co., Ltd. (MITSY), Mitsui & Co. (U.S.A), Inc., Internet Capital Group (ICGE), and Comcast Interactive Capital, an affiliate of Comcast Corporation (CMCSK)(CMCSA). Please visit linkshare.com for more information. |
