Lightbridge Announces Churn Prophet 2.0 Churn Analysis Tool For The
Telecommunications Market
DALLAS--(BUSINESS WIRE)--Sept. 10, 1997--PCS '97 Booth No. 17105--
New Features Include Lifetime Value Analysis, Greater Extensibility and
Internationalization
Lightbridge, Inc. (NASDAQ:LTBG), a leading provider of customer acquisition and retention solutions for the global
telecommunications industry, today announced the release of Churn Prophet(R) 2.0. The new release of Churn Prophet, an
analytical tool designed to help carriers reduce churn and increase customer retention, offers carriers the ability to analyze the
lifetime value of customers and allows for greater extensibility and market localization.
Churn Prophet is a key component of Telesto(TM), Lightbridge's network of integrated customer acquisition and retention
solutions. It uses unique data mining and predictive modeling technology to identify characteristics of subscribers who have
canceled service in the past and to develop predictions as to which subscribers are likely to cancel service in the future.
Lightbridge also provides a complete consulting service with Churn Prophet to rapidly implement an open, strategic
infrastructure for a carrier to analyze and manage improved retention activities.
``Lightbridge understands the importance of taking action to decrease churn as competition in the telecommunications space
continues to increase. Churn Prophet 2.0 brings carriers one step further in the retention analysis process, offering the ability to
target high-value customers and to analyze a refined profit model of proposed retention programs,'' said Stephen Huson,
product manager of Telecom Intelligence at Lightbridge, Inc. ``Additionally, Churn Prophet 2.0's integration and
internationalization enhancements offer extensibility to other analysis and reporting tools and extend the product's global reach.''
Available in October, Churn Prophet 2.0 includes a new feature that uses the Lifetime Value of customers as the basis for
calculating the return on investment of retention programs. This feature helps carriers to target high-value customers with
strategic retention campaigns to ensure the highest return on investment.
The new version also includes an open interface to support Churn Prophet's integration with ad hoc query/reporting tools,
campaign management tools and other systems to initiate retention programs through access to carriers' customer detail
records. This feature allows carriers to seamlessly move from the analysis stage of customer segmentation (determining which
customers are likely to churn) to the action stage of targeting specific customers with proactive retention initiatives.
The application architecture for Churn Prophet 2.0 has also been internationalized to support future translation to multiple
languages while maintaining a single software base.
Data mining results analysis capabilities have been enhanced with the addition of two utilities to evaluate the strength and
accuracy of churn model results. The first loads data from model results (stored in a relational database) into a Microsoft Excel
spreadsheet for easy browsing and evaluation; the second provides a printable report listing all customer segments and profiles.
About Lightbridge
Lightbridge, Inc. (NASDAQ:LTBG), based in Burlington, Mass., is a leading provider of software-based services that help
global telecommunications carriers quickly acquire customers and retain them over time. Lightbridge has leveraged its credit
processing expertise into solutions that help carriers quickly and cost-effectively provide bundled services through new
channels. Telesto, Lightbridge's network of integrated customer acquisition and retention solutions, provides best-in-class
credit, fraud, churn, channel and market performance solutions to such clients as AT&T Wireless, BellSouth Mobility DCS,
Omnipoint Communications, PrimeCo Personal Communications and Sprint PCS. It is the only complete, workflow-enhanced
system for customer interaction in the converged telecommunications marketplace. Additional information on the company can
be found on the Web at lightbridge.com
Contact:
Lightbridge, Inc. Neva Group
Kate Strong Melanie Hache/Terry May
(781) 359-4852 (617) 441-4000 x243/230
kstrong@lightbridge.com mhache@neva.com
tmay@neva.com |
