Sure Trace Security Corporation Participates in a Public Demonstration
of the Anti-Counterfeiting Technologies Held in Beijing
BEIJING, Aug 17, 2005 (CCNMatthews via COMTEX) -- Sure Trace Security
Corporation (OTC:SSTY) announced that it has today participated in a public
demonstration of its anti-counterfeiting technologies in Beijing, China. In
attendance were over fifty persons, including representatives of National and
Regional Government departments, including Military, Customs and Civilian
Services, licensee of the 2008 Beijing Olympic Organizing Committee, brand
manufacturers, including cigarette, pharmaceutical, as well as Chinese regional
and national media.
The demonstration was put on by Sure Trace's 85% subsidiary, Sure Trace Asia
Limited (STA), and Beijing Suneray Zexin Technology Limited (Suneray), the
co-owners of a joint venture recently approved by the Chinese Government to
commercialize Sure Trace's anti-counterfeiting technologies in China.
The demo was videotaped by Chinese television and is intended to be broadcast at
a later date. Those segments will be posted on the Company's website when
available; however, the Company also videotaped the demonstration and its
footage should be available on the Company's website later today.
Mr. Li Ning, General Manager of Suneray, stated in his opening remarks at
today's demonstration: "Through the course of our due diligence into a wide
variety of anti-counterfeiting technologies available globally, we selected SSTY
as it is not merely the 'best of breed' in terms of product but rather a full
service solution. SSTY deals with the heart of counterfeiting and at the same
time will create thousands of jobs within China, will return many millions of
dollars back to the owners of brand name goods, as well as generate tax revenue
to the Government that will benefit the People of China."
William Chan, CEO of SSTY and STA stated: "This was a great success today.
Working with Suneray for the past several months, we have had the opportunity to
meet many possible clients while at the same time working with Government
organizations to gain national approval of our products and techniques. I am
very proud of our own people who have worked very hard to deliver our technology
to China in a fashion that has met the cultural, ethical, and economic needs of
China. The solution that the Joint Venture we presented to the People of China
today creates a tremendous springboard opportunity for us to create similar
joint venture partnerships in other parts of Asia."
Mr. Jim MacKay, Chairman of SSTY said: "We have worked very hard for this day
and the result has been fantastic. The turnout for our presentation was very
good, which indicates to me that our Joint Venture Partnership is off to an
excellent start. In my opinion, Suneray, working together with Sure Trace Asia
and our own SSTY employees, have done a wonderful job in building a provable
anti-counterfeit solution acceptable to the Chinese Government that can be
expanded to the rest of the world. A very exciting part of Suneray's Government
mandate is that, potentially, every single consumer good produced for both
domestic consumption as well as export goods will be marked with a True Product
I.D. I am confident that today marks a significant step forward in the business
growth of SSTY."
As part of its roll out of products and services in China, SSTY, together with
its joint venture partners, determined that the new name for its technology is
"True Product I.D." Over the course of the next few weeks, SSTY intends to
update its web site to promote True Product I.D.
About Sure Trace Security Corporation
Sure Trace produces integrators for anti-counterfeiting and security
surveillance applications and is a provider of integrated tracking devices. The
Company intends to deliver turnkey solutions for governments, armed forces, and
industry, through its own proprietary technology and through aggregating the
technology, products, and services of third parties via licensing agreements and
or joint ventures. For more information go to: www.suretrace.com.
The stock of Sure Trace has recently been suspended by the Securities and
Exchange Commission, but the suspension has ended by its own terms. Management
of Sure Trace is currently working with the broker-dealer community and
regulators to permit quotations to be entered on the Pink Sheets as soon as
possible. More information will be provided to the public when circumstances
warrant.
CONTACT: Sure Trace Security Corporation
by
De Jong & Associates
Ron de Jong, 760-943-9065
email: ron@dejong.org
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