Booms, Busts, and Recoveries Message Board

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Strategies & Market Trends : Booms, Busts, and Recoveries

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To: TobagoJack who wrote (67884)	8/22/2005 9:49:38 AM
From: shades	Read Replies (1) of 74559

Hey GENERAL - I just read about this blogger that wants a vacation and is going to outsource to china - HAHA - thought this would bring you a chuckle: marginalrevolution.com Outsourcing Blogs Alex Tabarrok Our general business model is a two tiered effort to hire Chinese citizens to write blogs en masse for us at a valued wage. ...We estimate that our current blogforce of 25 can support around 500 unrelated blogs...When a vendor needs to promote a new product to the internet demographic we will be able to create a believable buzz across hundreds of ‘reputable’ blogs and countless message boards. We can offer a legitimacy to advertisers that doesen’t exist anywhere else. The second tier of our plan is a blog vacation service where our employees fill in for established bloggers who need to take a break from regular posting. As all bloggers know, an unupdated blog is quickly forgotten. For a nominal fee we can provide seamless integration of filler. So far the enterprise is nothing more than a blog about starting the business. But it does make for some amusing reading. Our initial results have been a little bit below what we expected. To increase our authenticity we are trying to isolate and remedy problem groups. Our design process centers around 3 general groups. They are: 1. Teenage girls 2. Normal Bloggers (yuppies, moms, average college students) 3. Super Bloggers (bipolars, cynics, liberals, outcasts, super-hip) Teenage girls are apparently the easiest for Chinese sweat-shop workers to imitate but Super Bloggers are tough. The entrepreneurs, however, have uncovered the formula: To create convincing Group 3 product we need to have extensive faux-archives (to give the illusion of a faithfully updated blog) and we need to drop a lot of obscure pop-culture references. The key to good Group 3 is to spend 80% being negative about certain areas of culture and 15% excessively positive. The last 5% should be used for self-loathing because the blogger likes certain ‘un-hip’ culture. Yup, he got the percentages just about right. Thanks to Noel Welsh, who claims he blogs at Untyping.

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