They are. Actually the Chrysler 300C is not a bad car at all and quite some car for the money! I have driven it several times as a rental and even based on my BMW M5 background I still hold my bet that this is a great car.
Yes, but isn't the 300C the exception to the rule:
Automobiles: U.S. Automakers Improve but Gap with Japanese and Korean Manufacturers Widens
Customer satisfaction with U.S. automobile nameplates has improved, but nevertheless falls further behind competition from Japan and Korea as the satisfaction gap between US automakers and Asian automakers widens. Rebates, low cost financing, and employee discounts to the public have led to higher sales and ACSI scores for U.S. automakers in the short-term, but they have also taken a toll on profits.
“It is still not clear that Detroit is taking customer satisfaction, or the lack thereof, seriously enough,” said Fornell. “Their measurement procedures are primitive, problems are not well identified, and across-theboard price-cutting to reduce inventory has become standard but is not a sustainable strategy.”
Ten years of ACSI data across many industries have shown that while price incentives can be a quick fix to sluggish sales, the remedy is usually temporary and directed at symptoms rather than underlying causes. Rising satisfaction with foreign cars is due to improvements in quality and customization rather than a focus on price.
An example of the success from a focus on quality is Hyundai. “ “Hyundai’s performance demonstrates the feasibility and value of competing on quality improvement. The techniques for achieving these quantum improvements in quality require a strategic commitment by corporate management as well as involvement by all levels of the organization,” said Jack West, former president of the American Society for Quality, an ACSI partner.
insideindianabusiness.com |
