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From: bob zagorin8/30/2005 4:00:13 PM
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LinkShare Corporation Welcomes 32 New Merchants in Second Quarter
Avon Canada, Boston Proper and Canadian Tire Among New Partners
8/30/2005 3:45:27 PM

NEW YORK, Aug 30, 2005 /PRNewswire via COMTEX/ -- LinkShare Corporation, a leader in performance-based marketing solutions, is pleased to announce the addition of 32 new merchants to its network in the second quarter of 2005.

New merchant partners include Avon Canada, Boston Proper, Canadian Tire, Cheryl&Co. fresh-baked desserts and gifts, Enterprise Car Sales, a division of Enterprise Rent-A-Car, Figleaves.com, ProHealth, and Strawberrynet.

"LinkShare has always been heavily focused on the quality of the merchants and brands with whom we work," says Steven R. Denton, Senior Vice President of Client Development at LinkShare Corporation. "We welcome all of our new merchants and look forward to helping them to grow their performance based e-commerce initiatives."

LinkShare Corporation offers its merchants a wide variety of competitive advantages, including cutting edge technologies that provide unprecedented insight into the online channels in which they are doing business.

LinkShare recently launched two new technologies to assist merchants and affiliates: Athena, the first verification and validation system of its kind, and SynergyAnalytics Version 2.0, a new sales reporting tool. The updated release of SynergyAnalytics goes far beyond transactional reporting, providing merchants and affiliates with the tools to quickly evaluate large amounts of data in a comprehensive format, thus helping to efficiently make better business decisions.

"Retailers invest heavily in recruiting and training their physical sales forces," notes Denton. "The same should be true of an electronic sales force. LinkShare Corporation brings to its merchants the controls, the accountability, and the flexibility to manage a virtual sales force with exceptional results."

About LinkShare Corporation

LinkShare Corporation is a leading provider of technology solutions to track, manage, and analyze the performance of sales, marketing, and business development initiatives. Combining patented technology, the reach and distribution of a robust network, and expert account management services, LinkShare empowers clients with the ability to collaborate with partners online and develop cost-efficient pay-for-performance campaigns. LinkShare provides the platform, tools, and reporting to help clients acquire new customers, increase revenues, drive results, and measure success across affiliate, search, and e-mail initiatives. LinkShare clients are Fortune 500 and prominent companies doing business online, and include J.C. Penney, 1-800-Flowers.com, American Express, Avon Products and Dell, Inc. LinkShare was founded in 1996 and is headquartered in New York City, with offices in San Francisco, Denver, and Chicago.

LinkShare's investors include Mitsui & Co., Ltd. (MITSY), Mitsui & Co. (U.S.A), Inc., Internet Capital Group (ICGE), and Comcast Interactive Capital, an affiliate of Comcast Corporation (CMCSK). Please visit linkshare.com for more information.

SOURCE LinkShare Corporation
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