Macromedia...making a comeback? Message Board

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Technology Stocks : Macromedia...making a comeback?

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To: Martin Olsen who wrote (1762)	9/11/1997 3:48:00 AM
From: neko	of 2675

The price movement this week was due to the MACR presentation at the Solomon Brothers analyst meeting on Tuesday. Immediately after the presentation the volume increased dramatically and closed at 2M+. The price jumped 5% (.5pt). Presentation was very very positive for the quarter and forward looking. The new products in the line are quite focused. The company has been extremely flexible at moving from the CD multimedia to the WEB multimedia authoring environment. After the company posts goods results (and believe me they will beat the consenus estimate of 0.0 cents per share) expect a number of upgrades from the current hold to buy. We can expect a few aggresive strong buys if earning are above 3 cents per share. This quarter will include no major right downs. Techically the stock is on a upward trend. It has broken out of it average and moved strong. I expect to see the movement taper out at 14.5 preearnings. Strong earnings could mean a $16 with any upgrades. The possibilty of a buyout is always there, but lets not worry about it. Currently the small and mid caps are filling in the market base and all respectable firms are saying this trend should continue in the short term. The large caps are fairly saturated. MACR has moved nicely due to the refocusing to the high earning growth companies. MCRE is beginning this trend while companies like ANSS, HTST have moved up 30% in the last month. I particularly like the companies that are going to utilized this over hyped MMX technology. MACR and MCRE both have focused on writing new features to show off INTC's latest multimedia stuff. A recent rash of bad press on JAVA as the multimedia here to all has made MACR all the more attractive with its more efficient streaming shockwave and of course the vector efficiency of FLASH. Flash 2 is a major product that has only begun to see it's potential and is getting great press. The advertising industry is expected to earn huge numbers this year and predicted for next year, MACR is positioned perfectly to earn a large new user base due to it being the most popular multimedia tool for the internet. MACR is already known as the largest multimedia franchise on the internet and I think the management has really taken on the task of focusing on growth and shareholder value. I think the mistakes made last fall were honest and the shareholders have suffered severly from it, but if the numbers are good the wallstreet perception will turn around. A successfull company is a much better takeover target than a flondering one, and lets see if this turn around has happened before we starting giving the stock away at $14. I think the concern for the bottom line has shown up with the new management team. Good luck, neko

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