Scientific Atlanta's PowerVU system selected for MPEG2 compression. John or Dave, doesn't Scientific Atlanta use CUBE?............
There's money to be made in digital video.
Sport Italia Selects Scientific-Atlanta PowerVu Digital Video
Compression For Secure Delivery Of New Horse Racing Programming
Thousands of locations across Italy to receive new horse racing programming
ATLANTA, Sept. 11 /PRNewswire/ -- The rollout of SISAL Sport Italia's new
video horse racing network is underway across Italy using Scientific-Atlanta's
PowerVu(R) MPEG-2/DVB digital video compression system for high-quality,
secure delivery of programming and data services.
The network, with over 1000 sites already installed, is expected to grow
to 3500 sites by October 1997. SISAL Sport Italia anticipates expanding the
PowerVu system to include a network of 5000 betting parlor, lounge, and other
leisure establishments when it is fully implemented.
"The PowerVu system's ability to deliver the security we require for this
type of operation was paramount in our selection of Scientific-Atlanta's
equipment," said Paolo Magolati, director of satellite services at SISAL Sport
Italia. "The significance of the financial risks and rewards for an
undertaking such as this require that we implement to most secure system
available. Scientific-Atlanta's decades of security and conditional access
experience enabled us to choose their products with a maximum degree of
confidence."
In addition to the PowerVu system's security and conditional access
features, SISAL Sport Italia needed a satellite receiver at a competitive
price in order to cost-justify the extensive network. "Our PowerVu Business
Satellite Receiver is an ideal solution for applications such as SISAL's where
fewer features are required than are available with the PowerVu Commercial
Satellite Receiver," said Perry Tanner, president of the Satellite Television
Networks business unit at Scientific-Atlanta. "This receiver operates much
like a standard VCR, making it both an affordable and practical solution for
this and other applications."
In addition to providing a more entertaining atmosphere by offering live
video of the horse races, the network also holds potential for powerful
advertising opportunities. "Since we have a very defined niche audience for
horse racing, we can offer potential advertisers unique capabilities to hit
this target market with ads specially designed to appeal to the sports
enthusiast," added Giovanni Emilio Maggi, director of marketing at SISAL.
Advertising revenues will also enable SISAL Sport Italia to defray some of the
costs of acquiring the horse racing programming.
Telecom Italia/Nuova Telespazio will provide uplink, downlink, and earth
station services for the network which will be based in Lucca, Italy.
Scientific-Atlanta, Inc. (NYSE: SFA) (http://www.sciatl.com) is a leading
supplier of broadband communications systems, satellite-based video, voice and
data communications networks and worldwide customer service and support.
"Forward-looking statements" as defined in the Private Securities
Litigation Reform Act of 1995 may be included in this news release. A variety
of factors could cause the Company's actual results to differ from the
anticipated results expressed in such forward-looking statements. Investors
are referred to the Company's Cautionary Statements (Exhibit 99 to the
Company's most recent Form 10-Q), which statements are incorporated into this
news release by reference.
PowerVu is a registered trademark of Scientific-Atlanta, Inc.
SOURCE Scientific-Atlanta, Inc.
CONTACT: Laurie Sillay Lahr, 770-903-6156; Fax: 770-903-5446; Email:
laurie.sillay.lahr@sciatl.com or Peggy Ballard, 770-903-6163; Fax:
770-903-6233; Email: peggy.ballard@sciatl.com, both of Scientific-Atlanta |
