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Technology Stocks : All About Sun Microsystems

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To: Joe NYC who wrote (63284)	9/15/2005 4:10:18 AM
From: QwikSand	Read Replies (2) of 64865

There are endless possibilities without resorting to "ass whoopin" and "rhymes with hell" and the rest of that juvenile crap. They can give the reader credit for a little intelligence. Make the ad copy a simple chart with two rows of numbers, Sun and Dell, with the last number in each row being the percentage of revenues spent on R&D (or something akin to that) and come up with a clever but non-offensive headline. Not hard to do. Certainly, they have to make people know the numbers. But not McNealy style. True or false: fewer people (that is, people who make buying decisions, not slashdot readers) see the numbers when the ads containing them are turned down by large-circulation business dailies? --QS

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