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Non-Tech : RAINFOREST CAFE
RAIN 7.000-7.3%11:54 AM EST
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To: John Carragher who wrote (3137)9/11/1997 11:22:00 PM
From: Marshall Teitelbaum   of 4704
 
John,

There has been a large billboard off of I-95 south a little ways north of where the Sawgrass RAIN is for several months. Haven't seen other ads though. I would expect that there will be more and more advertising as more stores open up, especially in the places where there are already several locations, hence increasing recognizability and as such the value of advertising. Ultimately, these might be good experiments to see just how putting a few in a relatively small area(ie Chicage, South Florida) will pan out, as well as how to better advertise, leading into the obvious later national campaigns when it has opened up in enough locations to make it worth their while to do so.

Hope you have enough money to help with the buying in the retail store...don't want to see Dennis have nothing left for retirement.

Marshall
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