ON Fall 2005: Sonus Networks -Happy Arms Dealer
09.28.05 | Doug Mohney
An old clich says the only ones who make a profit during a war are
arms dealers, selling guns to all sides. If so, Sonus Networks would
like to be your dealer in the VoIP arena. It may be premature to call
Sonus the "Cisco" of VoIP gear, but they're certainly racking up a lot
of mindshare of late.
Sonus' customer list includes the likes of AOL, AT&T, Earthlink,
Global Crossing, IDT, Level 3, NTT, Qwest, Time Warner Telecom,
Verizon, WebEx, and XO Communications. It is also working with a
number of major CPE equipment manufacturers to demonstrate and ensure
VoIP device compatibility, including Belkin and Motorola; other
manufacturers are likely to join the list once AOL starts rolling out
the TotalTalk service.
Earthlink -the most recently announced customer in Sonus's portfolio,
doesn't mind that Sonus is selling to everyone. Earthlink company
officials are happy enough with Sonus gear to make sure they emphasize
that they're building all of their new services around it as the core
part of the IP voice network. "We believe there are tremendous
opportunities to build and deliver innovative voice communications
products and services, and technology shouldn't be a hurdle to future
growth," said Steve Howe, vice president of voice services at
EarthLink. "Partnering with companies like Sonus will help us expand
our service offerings and differentiate us from our competitors." |
