Wonder what IPTV is?
Yankee Group Reports Western Europe Will Have Nearly 100 Million Digital TV Installations by 2009 (Business Wire)
October 3, 2005
LONDON--(BUSINESS WIRE)--Oct. 3, 2005--Yankee Group reports that the arrival of digital terrestrial television (DTT) and IPTV services promises to transform the competitive landscape in Europe in the next 5 years. This crowding of the digital TV market will disrupt a traditionally disinterested pay-TV audience creating a surge in adoption.
In the report, New Platform Competition Is Driving Digital TV Growth in Europe, Yankee Group examines the characteristics of the four digital television platforms--IPTV, DTT, cable and DTH--and assesses their prospects for success both in relation to each other and within the context of Europe's diverse country markets. Yankee Group highlights key initiatives by operators including Belgacom, BSkyB, FASTWEB, France Telecom, Free, Mediaset, Telefonica, Telewest and Video Networks Ltd to demonstrate the market's momentum. Yankee Group provides recommendations to providers on each of the four platform technologies, based on fundamental strategic goals of growth, differentiation and service deployment.
"Free-to-air TV programming content has hindered the growth of European pay-TV markets, severely constraining operators' ability to upsell to premium or digital services," said Jonathan Doran, Yankee Group, senior analyst, Broadband & Media Europe. "Operators must pursue growth strategies that accommodate both their platform's technical capabilities and the local competition conditions to be successful."
Contact:
Yankee Group
Gary Stringer, 44-20-7307-1074
or
Elisa Roberts, 617-880-0214
God Bless - No Doubt
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