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Technology Stocks : Adobe (adbe) opinions

ADBE 355.77

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Dec 18 3:59 PM EST

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To: Peter Shaw who wrote (1636)	9/12/1997 2:05:00 AM
From: Bill Ulrich	of 3111

Peter, I'm confused. Most developers/graphic designers/ video editors don't buy their tools from the Office Depots and CompUSAs of America -- at least none of the industry people I know. They make much more use of mail order firms. The OEM deals, particularly scanners are the perfect vehicle for distribution as the purchaser usually needs the software at the same moment. Aside from Photodeluxe, and (maybe) Pagemill, I see very little 'consumer' potential, thus not much shelf devotion in the 'Joe-Blow' consumer shops. I don't understand why you think this type of shelf presence is meaningful for Adobe in particular (although I agree that it is for other types of software). Am I reading too much into your comments? BTW, I'm in San Rafael, too =) I'm an 'everyday' user (pixel monkey ;-)) of Photoshop, After Effects, etc...I would never purchase this stuff from Office Depot or CompUSA. (Not even ComputerWare on 'C' street in our wonderful little town) -MrB

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