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Technology Stocks : Adobe (adbe) opinions
ADBE 355.77+0.4%Dec 18 3:59 PM EST
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To: Bill Ulrich who wrote (1637)9/12/1997 2:20:00 AM
From: Peter Shaw   of 3111
 
Bill,
ADBE has decided to attack the consumer market, which has obviously never been a serious consideration of theirs. It's a completely different environment for them, and shelf placement is key!
The new add campaign will not be placed in trade mags, but general interest/lifestyle magazines instead. My friends selling at Wired aren't too happy that the focused spending is in those new targets! All that expensive advertising doesn't achieve squat if the product isn't easily found in the stores.

Cheers,

Peter Shaw
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