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Technology Stocks : Adobe (adbe) opinions
ADBE 355.77+0.4%Dec 18 3:59 PM EST

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To: Peter Shaw who wrote (1638)9/12/1997 2:44:00 AM
From: Bill Ulrich   of 3111
 
Peter, ummm...fair enough about the 'attack on the
consumer market'.

Thinking that I might have accidentally dropped out of
society for a few months (which is likely because my
graphics projects keep me pretty busy), I checked the
news releases back to April as well as Adobe's web site.

I see nothing of interest to consumers aside from PhotoD
and (again, maybe PageMill). I would be asking myself,
"What do they intend to attack with?" I see that PhotoD
has been bundled with a variety of cameras, scanners,
and computer systems. That's great and probably the
easiest way to get it into the hands of people who may
not have heard of Adobe before (the non-pro consumer types).
They'll take it and like it, dammit! (So I'm still discounting
shelf space as an issue for Adobe in particular)

I'm mystified about this consumer attack, but I'll take your
word for it. I doubt the average consumer has the willingness
to shell out for Adobe's professional products, or the patience
for the learning curve. PhotoD, bundled, should do fine (although
one product is not much of an attack.

Time to get back to pushing those pixels...

Yours from 4th Street,

-MrB
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