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Technology Stocks : Adobe (adbe) opinions

ADBE 355.77

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Dec 18 3:59 PM EST

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To: Bill Ulrich who wrote (1637)	9/12/1997 9:03:00 AM
From: Jeff S.	of 3111

Bill: Do you have an Mac or PC? Adobe themselves have stated that in their market research PC buyers, home and small business, go to the superstores for a significant %, (over 50%) of their software purchases. Mac on the otherhand purchase from mail order. I think Adobe has left a very large gap in their product line not serving the low end market. If they would have a low end product with significantly reduced capabilties they could have had the low end market and sold these customers on enhancements. Now Adobe has stated that they want to go after the small business market via the superstores but they have very little presence. They stated that this was to change with their new marketing campaign beginning this month, but I have seen no evidence of this in the superstores. Yes, I am very pleased with the news yesterday...but that was yesterday's news, and I am concerned with tomorrow. Jeff

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