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Politics : Formerly About Advanced Micro Devices

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To: Elroy who wrote (256182)10/18/2005 4:51:30 PM
From: Road Walker  Read Replies (1) of 1572508
 
re: And you've never answered, if Exxon's profits last year were gouging, what amount would have been appropriate?

Since you keep asking the same question...

If they wanted to act in the public interest, they could have managed their prices so that their total gross margin dollars would have been the same before/after the oil shock. Instead, what they did was take the same gross margin percentage on the higher selling price, giving them a windfall profit at the expense of their customers.

It's not unprecedented for a company to make that type of sacrifice. When there is a bad hurricane, Home Depot NEVER raises their prices, even if their COGS goes up. Part of that is certainly self interest and great PR... still, it's also being a good citizen.

John
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